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In the business world, business-to-business (B2B) and business-to-consumer (B2C) are the two main models into which sales strategies fall. Every approach has its own unique set of dynamics, audience requirements, and strategies designed to increase sales and effectiveness. Along with practical best practices that can improve your sales efforts, this guide will explore the key elements of both sales models.
Sales training is a fundamental element of organisational success that concentrates on increasing the capability and capacity of sales forces. In essence, sales training equips sellers with the competencies and techniques they require to trigger behaviour change and drive maximum sales performance.
Despite billions of dollars spent annually on sales training, research reveals that an astonishing 85% to 90% of these training programs do not deliver results. This raises critical questions: Why do sales training programs fail in the first place? How do we design training that is not only fun but also effective in driving long-term impact?
Despite billions of dollars spent annually on sales training, research reveals that an astonishing 85% to 90% of these training programs do not deliver results. This raises critical questions: Why do sales training programs fail in the first place? How do we design training that is not only fun but also effective in driving long-term impact?
In today’s competitive scenario, businesses have to keep changing according to the changing needs of the market and their customers. Giving employees extensive corporate training is one of the best methods of ensuring that a business remains adaptable, profitable, and efficient. The importance of corporate training and how it immensely contributes to business success are discussed in this blog.
The Indian banking sector is experiencing a revolution with its embrace of technological advancements, in particular Artificial Intelligence (AI). With its ability to provide improved personalized customer experience, process automation, efficiency gain, and decision-making based on data, AI is changing the face of banking. The blog explores how AI is revolutionizing the sales strategy of banks and financial institutions and, above all, of customers.
For many entrepreneurs, growing their company from a startup to $100 million in revenue is their goal. A growth-focused mindset, strong execution, and strategic planning are all necessary to reach this milestone. The essential steps to help you grow your business will be subdivided in this blog.




