What Is Sales Training? Understanding Its Role in Business Success

Sales training is a fundamental element of organisational success that concentrates on increasing the capability and capacity of sales forces. In essence, sales training equips sellers with the competencies and techniques they require to trigger behaviour change and drive maximum sales performance.

Despite billions of dollars spent annually on sales training, research reveals that an astonishing 85% to 90% of these training programs do not deliver results. This raises critical questions: Why do sales training programs fail in the first place? How do we design training that is not only fun but also effective in driving long-term impact?

Why Corporate Training for Employees is Key to Business Success

In today’s competitive scenario, businesses have to keep changing according to the changing needs of the market and their customers. Giving employees extensive corporate training is one of the best methods of ensuring that a business remains adaptable, profitable, and efficient. The importance of corporate training and how it immensely contributes to business success are discussed in this blog.